國際貨運承攬業經營跨境電商物流之關鍵因素

Identifying Crucial Determinants for International Freight Forwards Enter into the Cross-Border e-Commerce Logistics

本研究旨在從企業多角化觀點探討國際貨運承攬業經營跨境電商物流之研究，經由多角化等文獻回顧與專家訪談彙整出三大構面及14項評估準則，透過專家問卷並利用層級分析法進行結果分析，結果顯示影響國際貨運承攬業經營跨境電商物流最重要的前五項評估準則依序為：物流整合能力、客戶服務能力、員工專業知識、資訊科技系統及資訊整合能力。在營運模式方面，本研究建議國際貨運承攬業者現階段仍應以國際運送夥伴的模式為主，待市場規模擴大且具規模經濟時，則可考慮海外倉儲以及自建平台系統模式。本研究所得之結果可提供國際貨運承攬業經營跨境電商物流參考。

This study aims to explore crucial factors influencing the international freight forwarders enter into the cross-border e-commerce logistics business. A research framework including three dimensions and 14 criteria is proposed based on literature review and expert interviews. An Analytic Hierarchy Process (AHP) method with expert questionnaire was conducted in this study to identify the crucial factors. The results show that logistics integration capability was perceived by respondents as the most important factor influencing the international freight forwarders enter into the cross-border ecommerce logistics business, followed by customer service capability, knowledgeability of employees, information and technology systems, and information integration capability. With respect to entry modes, this study suggests freight forwarders should adopt the mode of international transport partners to enter into the cross-border ecommerce business in the short term, followed by the modes of overseas warehousing and self-built platform system. The result of the study can provide strategic reference for freight forwarders to conduct cross-border e-ommerce logistics business in the future.