滿食空——群聚數位合作

FooSpace Co., Ltd.－Digital Transformation Cooperation among Micro-Enterprise Clusters

滿食空股份有限公司（簡稱「滿食空」）是2018年創立的餐飲零售小微企業。面臨Covid-19疫情的衝擊影響，創辦人王執行長苦思：滿食空資源匱乏如斯的小微企業，面對外在充滿不確定的競爭環境，該如何轉型以求生存？近年許多產業都在進行數位轉型，本研究王執行長從Sirmon et al.（2011）資源編排理論為主軸出發，依據「資源—能力—價值」的框架提出解題模型，闡述滿食空群聚數位轉型合作營運的模式，管理者需要掌握哪些關鍵流程要素。研究發現小微企業在資源匱乏的劣勢下，管理者如何將辨識有限資源形成能力、並有效轉化為企業創造新價值。旨在對台灣眾多小微企業的管理者，展開數位轉型之路提供參

FooSpace Co., Ltd. (“FooSpace”for short) is a micro catering retail enterprise founded in 2018. Faced with the impact of the Covid-19 epidemic, founder and CEO Wang think: How should micro-enterprises with such a shortage of resources transform to survive in an external competitive environment full of uncertainty? In recent years, many industries have been undergoing digital transformation. In this study, CEO Wang proposed a problem-solving model based on the resource orchestration theory of Sirmon et al. (2011) and based on the“resources-capabilities-value”framework. Explain the cluster digital transformation cooperative operation model and the key process elements that managers need to master. The study found that under the disadvantage of micro-enterprises with very few resources, how can managers identify limited resources to form capabilities and effectively transform them into creating new value for the enterprise. It aims to provide a reference for managers of many micro-enterprises in Taiwan on how to implement digital transformation.