英文摘要 |
Chiher is a small and medium-sized enterprise (SME) that provides elevator manufacturing, control panel R&D, repair, and maintenance services. Chiher introduced digital technologies with the expectation of improving competitive advantage. However, the constrained resources limited it in acquiring the digital capabilities necessary for digital transformation. This instructional case describes how Chiher orchestrates its limited resources for digital transformation. Chiher leveraged resources to develop the eKeeper system to monitor the operation of its elevators. The large number of elevator operation data accumulated on eKeeper became a new resource for optimizing Chiher’s internal operations or launching new services. This case applies resource orchestration as a theoretical lens to analyze how an SME can orchestrate resources to obtain new capabilities and achieve the enterprise’s value. This case enables students to understand the challenges of digital transformation in SMEs and how to orchestrate resources to overcome the lack of digital capabilities to achieve strategic goals. This instructional case inspires relatively resource-poor SMEs by providing an entry point when implementing digital transformation. |