電子商務華語學習需求分析：教學展望與建議

Analysis of E-commerce Chinese Learning Needs: Teaching Prospects and Recommendations

商務華語的教學發展與全球經濟現況緊密相連，近三年來，肆虐全球的新冠肺炎（COVID-19）對全球各行各業帶來極大的衝擊也重創了各地經濟發展，與此同時，全球教育系統也面臨巨大挑戰。在後疫情時代的大環境中，臺灣商務華語教學面臨國際生源不確定之挑戰，也須因應全球商業活動所產生的變化，宜進一步思考轉型和更多發展之可行性。有鑒於在疫情期間百業蕭條中僅有電子商務產業一支獨秀，本文的研究目標即為深入瞭解電商產業以及與之相關的華語教學的可行性。本研究面向華語學習者進行了「電子商務華語」的學習需求分析，問卷調查對象為就讀於臺灣華語教學中心的學生，有效樣本數為189份。研究主軸在於了解華語學生對於透過商務華語課程，學習電子商務相關活動的需求與興趣。在學習意願之外，本研究同時探討對於學習者而言，適合的電子商務華語教材教法，以便規畫設計相應的教程。文末在整合研究結果與受訪者觀點後，彙整提出建置「電商華語」課程的相關結論與建議。

The development of business Chinese teaching is closely linked to the current situation of the global economy. Over the past three years, the new coronavirus (COVID-19) raging worldwide has enormously impacted various sectors. It has severely affected not only the economic development but also the global education system. As international business activities undergo changes, the demand for business Chinese teaching will also be significantly affected. In the post-epidemic era, Taiwan's business Chinese teaching confronts the challenge of uncertain international student sources. Therefore, it is appropriate to further contemplate the feasibility of transformation and more development. This article explores the potential of teaching Chinese related to the thriving e-commerce industry during the pandemic, a period when many other sectors experienced a decline. This study analyzes the e-commerce learning needs of foreign Chinese learners through a questionnaire survey targeting students at a Chinese Teaching Center in Taiwan with 189 valid samples. The main focus of the research is to understand the needs and interests of Chinese learners studying e-commerce-related activities. This study also seeks to understand the students’preferred learning content and teaching methods. Lastly, after integrating the research results and the opinions of the interviewees, this study further provides conclusions and suggestions for establishing ''E-commerce Chinese'' courses.