健康生活型態與拒糖飲行為之相關性探討

The Exploration of the Relationship between Healthy Life Style and Sugary Drink Rejection Behavior

糖是一種美味且價廉的生活物品，經過人體吸收後可以轉化為能量，適當的食用對人體無害。隨著消費習慣的改變，含糖飲料產品銷售額不斷增加，也影響了國人的健康。因此，本研究以健康生活型態為架構，探討生活型態與拒絕含糖飲料行為的關係。本研究以新竹以北地區年滿20-65歲族群為研究對象，使用健康生活型態量表及拒絕糖飲行為量表；健康生活型態量表共含有自我實現、健康責任、人際關係、運動行為、壓力處置及營養攝取等六方面。以google網路問卷發放，共回收173份問卷。以敘述性統計分析及迴歸分析進行假設驗證。研究結果顯示，健康責任隨年齡成長有差異，男女在自我實現及運動行為上有差異。在拒絕糖飲行為方面，本研究發現年齡與教育程度上有顯著差異。經過迴歸分析也發現，健康生活型態對拒絕糖飲行為有顯著的影響，本研究根據研究發現提出一些建議，以促進民眾的健康。

Healthy lifestyle can be seen as an important issue from the aspect of consumer behavior, it usually includes individual behavior, interest and preferences. Healthy lifestyle is one of the critical factors affecting personal health. With the consideration of the increase in hand-shake drinks which usually contains high amount of sugar, it is important to understand whether or not the increase in hand-sake drink affects people’s health. Therefore, this study intends to explore the relationship between healthy lifestyle style and sugary drink rejection behavior. This research collects data from those who aged between 20 to 65 years old in Hsinchu county, the questionnaires were designed based on healthy lifestyle scale and sugary drink rejection scale。173 valid questionnaires were collected and analyzed through SPSS 21 software. The research findings reveal that there are differences in health responsibilities with age, and differences in self-actualization and exercise behavior between men and women. There are differences in age and education level in sugary drink rejection behavior. Regression analysis also found that healthy lifestyle has a significant impact on sugary drink rejection behavior. In conclusion, the better the healthy lifestyle, the better the behavior of rejecting sugary drinks.