英文摘要 |
Introduction: Because of the increasing popularity of artificial intelligence (AI), most students are interested in installing AI applications on their mobile phones. This research focused on the use of Chatbot Design Canvas and related chatbot software design, with seven teams completing a chatbot design and competition in the revenue management course. Methodology: This research included two studies. In the first study, a questionnaire was distributed to 71 students to investigate the determinants of the learning effect and employability of a chatbot design. In the second study, a questionnaire was distributed to 236 customers who experienced the chatbot application. The second study aimed to understand the determinants of satisfaction with chatbots. In addition, it overviewed the impact of course topic interest on learning outcomes and the role of course satisfaction in mediating the relationship between course topic interest and learning outcomes. This research used Smart PLS 3.0 for path analysis. Results: The empirical results of the first study showed that situational interest had a significant positive impact on course satisfaction, learning effects, and chatbot employability. Course satisfaction was a partial mediator between situational interest and the learning effect. The empirical results of the second study of consumers who had experienced the chatbot dialog showed that the five constructs (interaction, entertainment, trendiness, customization, and problem-solving) of chatbot marketing efforts had significantly positive impacts on consumer satisfaction through the mediating roles of accuracy, credibility, and communication competence. Conclusion: These results showed that the chatbot increased customer satisfaction. The reflections of the teacher and students could provide educators with directions and suggestions for future improvement of the revenue management course. |