導入多元運具組合於交通行動服務之方案設計與選擇模式

Introducing the Combination of Multiple Modes into the Scenario Design and Choice Model of MaaS

本研究目的在於交通行動服務的方案設計中，導入多元運具組合概念，並針對綠線捷運、高架化臺鐵和雙節公車的類捷運路網與共享運具的使用，進行組合方案的情境設計與選擇行為探討。實證研究採用潛在區隔模式探討學生與一般兩族群在選擇偏好與屬性偏好上的差異性，年齡小或女性的一般族群偏好類捷運、公車與共享單車，在類捷運路網內的學生則偏好公車與共享機車。學生與一般族群對於類捷運與共享單車具有正向的使用者效益，本研究並提出利用組合方案價格與運具服務的等值關係，以作為交通行動服務營運業者的方案屬性調整依據。此外，優先推出具有公共與共享運具之混搭月票方案，與針對類捷運路網內的學生目標族群，可有效提升交通行動服務的普及化。

This study focuses on the package design and choice behavior of Mobility-as-a- Service (MaaS) with incorporating the two concepts of the combination of multiple modes and quasi-MRT route network, which is formed by TMRT (Taichung mass rapid transit) Green Line, TRA (Taiwan railway administration) commuter train, the articulated bus, and shared transport. The empirical research employs the latent class model to explore the differences in choice preference and MaaS attribute between two groups: students and general. The results indicate that the younger or female travelers of the general group tend to prefer using quasi-MRT modes, bus, and shared bicycle, whereas students within the quasi-MRT route network show a preference for bus and shared motorcycle. Both students and general groups exhibit positive user welfare towards quasi-MRT modes and shared bicycle. This study firstly proposes an equivalent effect analysis of the package price and the level of mode services to provide MaaS operators as the basis for MaaS package adjustments. Additionally, the study suggests prioritizing the introduction of monthly package plan that includes both public and shared modes, and targeting students within the quasi-MRT route network, such initiatives could effectively enhance the utilization of MaaS plan.