運用問題導向學習於推廣策略課程之行動研究

An Action Research of Problem-Based Learning on Promotion Strategy

先前研究已證實問題導向學習（Problem-Based Learning，簡稱PBL）教學法，有助於促進學生的學習成效。本研究目的在探討問題導向學習融入推廣策略課程，對學生產生之具體學習成效，以及PBL融入推廣策略課程設計之有效性，教師經由執行行動研究計畫，也可增進教師專業能力發展。本研究以量化問卷方式收集資料，亦輔以教師上課觀察、教師研究日誌與學生學習文件等質性研究方式。研究結果顯示，PBL融入推廣策略課程有顯著提升學生的學習動機與態度、合作技巧與同儕互動。最後根據研究成果，提出教學反思和以問題導向學習融入推廣策略課程設計的具體建議。

Previous research has shown that applying problem-based learning (PBL) in curriculum facilitates students’learning outcome. In the light of these results, the purpose of this research is to apply PBL in the promotion strategy curriculum to explore its effects on students’learning outcome and discover how PBL can be effectively applied to a curriculum design. It also can enhance teacher professional development in teaching by conducting educational action research. This study uses a quantity surveying questionnaire to gather data from the participants and supplement qualitative data of teachers’teaching observation and research diary and students’document. The study results showed that using PBL in the promotion strategy curriculum significantly improve students' learning motivation and attitude, cooperation skills and peer interaction. Bases on the study results, we provide reflections on teaching and recommendations of instructional design for applying PBL in the promotion strategy.