座向對住宅不動產價格的影響

The Influence of Orientation on the Housing Price

風水是門博大精深的學問，且分類眾多，座向也是風水因子之一。本研究以臺北市之住宅不動產為研究對象，利用特徵價格模型進行分析，並以不同方式探討座向的重要性。研究結果顯示座向朝南與住宅不動產價格呈正向關係，而座向朝西則與價格呈現反向關係，且座向朝西的重要性大於座向朝南，顯示購屋者較在意座向朝西的負面影響。本文推論可能是因現代坐北朝南的風水仍普遍受歡迎，且能提高住宅不動產價格，約可提升價格1.4%，又相較於低價位，高價位之朝南住宅價格會增加30.9%；而坐東朝西的風水仍具有負面影響力，足以使住宅不動產價格下降4.9%，與低價位相比，高價位之朝西住宅價格則會增加25.3%。

Feng Shui is a broad and profound knowledge, orientation is also one of Feng Shui factors. This study discusses the importance of residential property orientation by Hedonic Model Prices in Taipei city. The results show that south-facing house is positively related to the property price. On the other hand, west-facing house has an inverse relationship with price. The impact of west-facing is greater than that of south-facing, which indicates that home buyers are more concerned about the negative impact of west-facing. This paper speculates that this may be due to the fact that feng shui of south-facing is still generally popular in modern times and can increase residential property prices by as much as 1.4 percent, and high-priced south-facing property are 30.9% more expensive than lower-priced ones, while the negative effect of west-facing is still strong enough to reduce property prices by 4.9 percent and increase prices of high-priced property by 25.3 percent compared with low-priced ones.