擂茶產業在北埔的發展

Development of Lei Tea Industry in Beipu Township

北埔擂茶在很短的時間被成功推上舞臺的確因為天時地利之故。這些北埔擂茶的開拓先鋒們當初也並不瞭解何為茶？政府大力推動地方建設，客委會在文化經費上的挹注，媒體因此在客家議題上報導。在政府經濟策鼓勵下，媒體推波助瀾，消費者找到了一項以前沒發現的觀光商品，有客家文化洗禮又有吃喝的享受。
擂茶產業的興起，創造出客家人新的產業生命，它在台灣客家族群中，代表著另一種創新。跨海來台的先民將大陸擂茶傳入台灣，到了全球化以後，台灣業者將擂茶轉變成擂茶包，以攜帶方便為主，並以店家的模式經營茶館。既然，桐花婚禮能夠辦得相當成功，新丁粄節客委會也推行了，那擂茶融入客家的慶典活動，是不是也可以獨立出來？即便是被創造出來的客家文化，但這種與眾不同的特殊擂茶文化出現在台灣，更需加以保存並延續下來。

Beipu Lei Tea was successfully promoted to the stage in ashort period of time indeed because of the right time and place. The pioneers of Beipu Lei Tea did not know what tea is at the beginning? The government is vigorously promoting local construction, and the Hakka Council’s investment in cultural funds has led the media to report on Hakka issues, just like interviews. Encouraged by the government’s economic policies, the media has fueled the flames, and consumers have found atourist commodity that they had not found before. There is the baptism of Hakka culture and the enjoyment of eating and drinking.
The rise of the Lei Tea industry has created anew industrial life for the Hakka people. It represents another kind of innovation among the Hakka people in Taiwan. The ancestors who came to Taiwan from across the sea introduced Lei Tea from the mainland to Taiwan. After globalization, Taiwanese businessmen transformed Lei Tea into Lei Tea bags, focusing on portability, and operating teahouses as astore. Now that the Tung Blossom wedding can be held quite successfully, and the Hakka Hakka Festival Committee has also implemented Lei Tea, can it also be independent of the Hakka celebrations? Even the Hakka culture was created, but this unique and special Lei Tea culture appeared in Taiwan, so it needs to be preserved and continued.