日本運動管理研究趨勢：五年之文獻計量分析與綜論

Research trends in sport management in Japan: A 5-year bibliometric review and narrative synthesis

緒論：學術與社會需求促使運動管理領域的成長，國際知名運動管理期刊雖然提供了廣泛的研究主題，但這些期刊文章仍然無法完整涵蓋不同地區的議題，因此要完整了解運動管理研究的演變必須探討不同區域的研究趨勢。方法：為了達成研究目的，本研究以文獻計量分析方法，針對日本五本主要運動管理期刊，分析2017至2021年間共115篇文章。結果：研究結果發現，主要研究主題為行銷，其他依序為管理、運動促進發展及運動發展，這些結果也顯示每一本期刊不僅著重運動管理主題，同時也彼此有各自著重之主題。藉由交叉比對文章主題範疇與脈絡，本研究發現多數以職業與菁英運動以及運動賽會為研究脈絡者，主要探討行銷主題，原因可能是日本有許多職業與業餘運動聯盟，而過去三年中世界杯橄欖球賽及奧運與帕運兩種主要大型運動賽會在日本舉行，導致大量研究探討職業運動及運動賽會的行銷。結論：本研究於文末總結三個研究方向作為未來運動管理研究之參考。

Introduction: Academic endeavors and societal demands have propelled the growth of sport management as a field of study. Although internationally renowned sport management-related journals provide a broad range of study topics, the lists of papers featured in these publications are not exhaustive in terms of geographic coverage. Determining the evolution of sport management research necessitates an evaluation of research trends in each region. Method: To reach our objective, we conducted a fiveyear bibliometric evaluation of Japanese sport management-related periodicals. Five major Japanese sport management-related magazines have published a total of 115 articles over the past five years. Results: The majority of research was classified under the marketing category, followed by the management, sport for development, and sport development categories. These results indicate that each of the five journals has a concentration on sport management research, but also has specialized areas that distinguish it from the others. By cross-tabulating the categories and settings of published publications, we discovered that the vast majority of research on professional and elite sport as well as sport events was undertaken in the marketing realm. There are numerous professional and amateur sport leagues in Japan, as well as two mega-sporting events that have taken place in the last three years: the Rugby World Cup and the Olympic and Paralympic Games. This has led to a large number of studies in the marketing domain focusing on the professional sport and sport event category. Conclusions: In conclusion, three potential research directions for sport management have been identified.