英文摘要 |
The number of Chinese students in Southeast Asian countries is extremely large. In the past decades, they tend to go abroad for further studies after completing their secondary education. Therefore, their choice of further education, their orientation to go abroad, and what they value and take in considerations are all worthy of in-depth exploration and analysis. The aims of this study are three folds: First, to explore the reasons why the overseas Chinese students from Southeast Asian choose to study abroad; secondly, to understand the willingness, motivation and consideration of overseas Chinese-ethnic students of Southeast Asia to study in Taiwan; thirdly, to reconsider the policies and strategies of recruiting overseas Chinese students. The study also compares their home countries and Taiwan, in terms of tuition fee, living environment, and quality of education and social/cultural factors. In this study, over 200 valid web-based questionnaires were collected from enrolled overseas Chinese-ethnic students through the overseas Chinese student associations of various universities in Taiwan. The survey results show that the main considerations of these overseas Chinese-ethnic students are to experience different cultures, to increase their international perspective, and to increase their future employment opportunities. As for their choice to study in Taiwan are lower tuition fee, high social security, friendly people and cultural integration. Other factors include enhancing their Chinese language ability and better off their future employment. The study reveals that inviting these students to visit various secondary schools in their home countries for promoting Taiwan’s universities and holding educational fairs in various sites of South Asia can greatly strengthen the recruitment rate. In addition, highlighting the features of the department and providing full English courses could be very effective for increasing enrollment. |