可食地景之吸引力、旅遊動機與負責任旅遊行為之研究

A Study of the Relationships Among Edible Landscaping Attraction, Tourism Motivation and Responsible Tourism Behavior

本研究旨在探討參與屏東熱帶農業博覽會之可食地景之吸引力、參與遊客之旅遊動機與其負責任旅遊行為間之關係，並依據受訪者參訪活動後的感受，進一步了解三者間之影響情形。研究範圍界定在屏東熱帶農業博覽會園區，以活動期間參與的遊客為研究對象進行問卷調查，共回收227份有效問卷，有效回收率為93%。將收集之數據以SPSS進行描述性與推論統計分析。研究結果顯示：可食地景之吸引力、遊客旅遊動機與其負責任旅遊行為三者呈顯著正向的影響，其中旅遊動機扮演部份中介角色，表示透過旅遊動機可以使可食地景之吸引力對遊客負責任旅遊行為的總體影響效果增加。本研究根據研究結果提出了以下建議供相關單位未來舉辦可食地景節慶活動時參考：一、結合環境永續議題；二、增加宣傳，以提高活動的知名度；三、結合親子活動來滿足遊客的需求；四、透過導覽解說介紹可食地景的概念，以滿足遊客的學習需求。

This study aims to explore the relationship among the attraction of the edible landscaping, tourism motivation of tourists’ participation and responsible tourism behavior by participating in the exposition of Pingtung Tropical Agriculture, according to the feelings of the interviewees after visiting activities, we can further understand the influence of the three factors. The research scope was defined in the 2021 Pingtung Tropical Agriculture exposition site, questionnaire survey was conducted with tourists who participated during the activity as the research objects, and a total of 227 valid questionnaires was collected. The collected data was analyzed by SPSS for descriptive and inferential statistics. The research results were shown: There is a positive relationship among the attraction of the edible landscaping, tourism motivation of tourists’ participation and responsible tourism behavior, among them, tourism motivation plays a part of the role of intermediary, which means tourism motivation enhance attraction of the edible landscaping through tourists’ responsible tourism behavior. The current research has brought the following suggestions for the organizer to refer to when holding activities related to edible landscaping in the future According to the results of this study, the following suggestions are put forward, which can be used as reference for relevant units to hold edible landscaping festival activities in the future:(1) integrate with environmental sustainability issues. (2) increase publicity to enhance the reputation of the activity. (3) integrate with parent-child activity to satisfy tourists’ demands. (4) introduce the concept of edible landscaping.