企業內部部落格員工沉浸程度對溝通滿意度的影響

The influence of employees' degree of immersion in the internal enterprise blog on communication satisfaction

本文之研究目的，在瞭解員工對企業內部部落格沉浸程度與員工對部落格承諾及企業內部部落格關係強度、員工溝通滿意度的影響之間的關係。資料來源係針對軍公教、醫院、傳統製造業、電子業、保險及服務業等六大產業員工進行問卷調查，獲得員工之有效問卷304 份，以迴歸分析對研究假說進行檢測。研究結果顯示，員工對企業內部部落格沉浸程度，確可正向影響員工對企業內部部落格的承諾與關係強度，進而提升員工溝通滿意度。

This study explores the relationship between employees' degree of immersion in the internal enterprise blog, commitment to the blog, relationship strength of the internal enterprise blog, and communication satisfaction. Data sources are returned questionnaires from the military, government, education, hospital, traditional manufacturing, electronics, insurance, and service industries. A total of 304 valid questionnaires were obtained, and regression analysis tested the hypothesis. The research results showed that the employees' degree of immersion in the internal enterprise blog could positively affect the commitment to the blog and relationship strength of the internal enterprise blog, thus improving employees' communication satisfaction.