多元物流平臺行銷企劃之研究

Research on Design and Marketing Planning of Multiple Logistics Platform

在後疫情時代，消費者對物流的需求逐漸提高。傳統物流平臺的貨物多以大量運送為主，不僅品質難以掌握，消費者只能忍受長時間的等待，但預期的運送速度卻不如預期。本研究發現此現象，因此採用評估研究法進行研究，設計出「FLYTIDE」C2C多元物流平臺，提供一站式服務，滿足消費者的貨運所需，並可彈性選擇到達時間。本平臺採接單的方式來運送貨物，這樣不僅運送時間更彈性，品質也能保持一定的水準。當有緊急文件時，本平臺提供快速送達的服務。本平臺上更有多種車型讓顧客彈性選擇，可以滿足不同貨運需求。系統操作除了以一鍵完成的方式提供使用者便利操作外，並可透過系統的熱點追蹤功能來檢視貨物運送進度及狀態，且可與運送者在線連絡，以創造創新服務的發展。

In the post-epidemic era, consumers' demand for logistics has gradually increased. Most traditional logistics platforms are mainly delivering goods in large quantities. Not only is the quality difficult to grasp, consumers can only endure a long wait, but the expected delivery speed is not as good as expected. This study found this phenomenon; therefore, it is decided to use the evaluation research method to conduct research and developed the ''FLYTIDE'' C2C multi-logistics platform in order to offer one-stop service to meet the freight requires of consumers, and to choose the arrival time flexibly. This platform adopts the method of receiving orders to deliver goods, so that not only the delivery time is more flexible, but the quality can also be maintained at a certain level. When there are urgent documents, this platform provides fast delivery service. There are various models of vehicles on this platform for customers to choose flexibly to meet different freight needs. In addition to providing users with convenient operation by means of one-key, the system operation can view the progress and status of goods delivery through the system's hot spot tracking function, and can contact the delivery driver online to create the development of innovative services.