醫護用品包交易平臺行銷企劃之研究

Research on Marketing Planning of Medical Supplies Package Platform

近年來因科技的進步，許多手術都能用微創手術來代替傳統手術，但手術後的長期照護因為大多無法在醫院中進行，造成許多患者不知道在手術後的照護需要使用哪些醫護用品，或是不知如何正確地使用這些醫護用品。本研究發現上述現象，利用評估研究法設計了一個醫護用品包交易平臺，為消費者提供客製化的醫護用品包，患者可自行依據症狀購買專屬的醫護用品包，讓患者使用起來更舒適便利且具有療效。本平臺尚提供各種醫護用品包的使用教學影片，希望提供患者一個性價比高，且能自行進行術後照護的醫護用品包。

In recent years, due to the advancement of science and technology in recent years, many traditional operations were replaced by minimally invasive surgery. However, most of the long-term care after surgery cannot be carried out in the hospital; so many patients do not know what medical supplies are needed for post-surgery care or do not know how to use these medical supplies correctly. This study found the above phenomenon, and designed a medical supplies package trading platform for online shopping by using the evaluation research method to provide patients with customized medical supplies packages. Patients can purchase exclusive medical supplies packages according to their symptoms. It is more comfortable, convenient and curative. This platform also provides instructional videos on the use of various medical supplies packages, hoping to provide patients with a cost-effective medical supplies package that can perform postoperative care by themselves.