英文摘要 |
Augmented reality filters that are the most popular feature on social media provide users with special visual effects. However, few studies have investigated what motivates users to use AR filters and how well they feel after using them. Therefore, based on the uses and gratifications theory, this study constructs a research framework, collects the data to test the hypothesis, and provides three contributions. First, we figure out nine motivations and a self-acceptance concept that might encourage users to drive AR picture filter usage on social media. Secondly, this paper proposes three dimensions of self-presentation to provide subtle and incisive insights. Finally, this survey not only explores the different motivations of using AR filter on social media, but also examines their possible direct and indirect self-acceptance effects. The results offer important implications for policymakers, site designers and social media managers. |