鄉村振興背景下傳統古村落旅遊系統驅動力研究

Research on the Driving Force of Traditional Ancient Village Tourism System under the Background of Rural Revitalization

沒有農業農村現代化，就沒有整個國家的現代化，全面推進鄉村振興，在產業、文化、生態等方面持續發力並始終圍繞農業農村現代化這一目標，本研究在“鄉村振興”戰略實施的背景下，探索中國廣東省肇慶市本土傳統古村落在該政策背景下的新發展模式，及如何化解傳統古村落保護與其旅遊活化之間的“矛盾”關係等現實的問題。本研究利用文獻研究法探討鄉村振興政策中有關古村落發展以及傳統古村落振興案例，通過紮根理論研究法深入挖掘鄉村振興政策與傳統古村落之間的聯繫，本研究對資料進行整合、編碼，組成“鄉村振興視角下傳統古村落保護與旅遊活化實踐研究”資料庫，聯合該本次紮根理論所得內容以及相應的驅動因素共同搭建鄉村振興背景下傳統古村落旅遊系統。研究發現，傳統古村落在旅遊活化過程中受多方面因素影響，各驅動因素之間相互促進與相互掣肘，總體呈現系統化的運行。在諸多驅動因素中，推力系統驅動因素與拉力系統驅動因素為主導因素，因此在傳統古村落振興中應對此給予更多的重視與投入，以確保傳統古村落在旅遊活化的過程中能夠得到強而有力的保障。

Without modernization agriculture and rural areas, there will be no modernization of the whole nation, and promoting rural revitalization, in industry, culture and ecological aspects of continuous power and always surrounding rural agricultural modernization for this goal, this research under the background of the 'rural revitalization strategy implementation', explore the ancient villages in zhaoqing city, guangdong province, the local traditional Chinese under the background of the policy of the new development model, And how to resolve the 'contradictory' relationship between the protection of traditional ancient villages and the activation of tourism. This study used literature research to explore the country of the revitalization of the policy about the development of ancient villages and traditional revitalization of the case, the ancient villages by grounded theory method to dig deeper into the country revitalization of the connection between the policy and the traditional ancient villages, the research on data integration, coding, composed of 'country revitalization of the traditional perspective of protection of ancient villages and activation of tourism practice research' database, Combined with the content of the grounded theory and the corresponding driving factors, the traditional ancient village tourism system is built under the background of rural revitalization. The study finds that the traditional ancient villages are affected by many factors in the process of tourism activation, and each driving factor promotes and restrains each other, showing a systematic operation on the whole. Among many driving factors, the thrust system driving factor and the pull system driving factor are the dominant factors. Therefore, more attention and investment should be paid to this in the revitalization of traditional ancient villages, so as to ensure that traditional ancient villages can get a strong and powerful guarantee in the process of tourism activation.