二手物品交易平台設計與行銷企劃之研究

Research on Used Goods Trading Platform Design and Marketing Planning

現今大眾因為網購的便利，往往會因一時衝動買了非必要的商品，然後卻不知要如何處理，與此同時，有些人想買一些物品但苦於沒有預算。本研究有鑑於上述現象，設計了一個C2C二手商品交易平台，讓賣家在平台上販賣不用的物品賺取額外收入，買家也可以較低的價錢買到物品，進而落實綠色循環的理念。本平台透過分類系統和與實體二手商店合作進行資訊整合，讓買家輕鬆找到想買的商品，再以第三方支付方式進行付款。平台為了可避免棄單情況，亦設置了交易信用提醒功能，若買賣家有不良交易紀錄，會在交易進行時跳出提醒訊息。本研究希望透過本平台的運營改善以往二手交易網站功能不足的情形，使消費者有更安全可靠的購物環境。

Because of the convenience of online shopping, today's people often buy unnecessary items on impulse, but don't know what to do with them. At the same time, some people want to buy some items but suffer from no budget. In view of the above phenomenon, this research designs a C2C second-hand commodity trading platform, allowing sellers to sell unused items on the platform to earn extra income, and buyers can also buy items at lower prices, thereby implementing the concept of green recycling. This platform integrates information through a classification system and cooperation with physical second-hand stores, allowing buyers to easily find the products they want to buy, and then pay by third-party payment methods. In order to avoid the abandonment of orders, the platform has also set up a transaction credit reminder function. If the buyer has a bad transaction record, a reminder message will pop up when the transaction is in progress. This research hopes that through the operation of this platform, the situation of insufficient functions of second-hand trading websites in the past can be improved, so that consumers can have a safer and more reliable shopping environment.