亮威菸酒──服務數位轉型：滾動計算缺貨落點結合Line快速推播補貨服務平台

Liang-Wei Tobacco and Alcohol—The Digital Transformation: Using the Rolling Calculation of Out-of-Stock Placement to Provide a Customized System Employing Line for Rapid Notification and Broadcasting of Replenishment Service Platforms

本個案為管理層級真實公司的田野個案，以「滾動計算缺貨落點，客製化系統結合Line溝通快速推播補貨服務平台」為探討主軸，建構快速訂貨系統模式，提供客群不限時段，隨時可進行線上訂貨，滿足即時需求，創造主動積極提供客戶的服務，擴大原先服務範圍，增加營業收入以及人力成本下降，最終達成提升業績及獲利增加。亮威菸酒於2018年開始籌備服務數位轉型，2019年參與「桃園市政府地方產業創新研發推動計畫」，同年2019年10月起開始執行服務數位轉型計畫，而2020年正式啟用快速推播補貨服務平台。本個案將描述蔡副總帶領計畫團隊，推動與執行數位轉型計畫之過程，歷經所面對數位轉型的真實情境，透過真實描述公司所面臨轉型前困境之歷程，以及轉型後實際分析並建構具體化模型，並評估其整體成果，運用快速推播服務平台，有效擴大服務進而達成組織獲利成長及競爭力提升。

This case is a field study from an actual company at the managerial level. It investigates “Using the rolling calculation of out-of-stock placement to provide a customized system employing Line for rapid notification and broadcasting of replenishment service platforms”, constructing a rapid ordering system, allowing customers to order goods online in real-time. In this way, it is possible to actively provide customer services, expanding the original service scope, increasing operating income and reducing labor costs, ultimately achieving improved performance and increased profits. Liang-Wei tobacco and alcohol begun planning its digital transformation in 2018, participated in the 2019 Taoyuan City Government Local Industry Innovation R&D Promotion Program and commenced its implementation in October, 2019, cumulating in the enabling of the rapid notification and broadcasting platform in 2020. This case will describe how Vice President Tsai leads his team to promote and implement the digital transformation plan, providing a first-hand account of the difficulties they faced. By analyzing the transformation process and providing a specific model to evaluate the overall results, this study elucidates how the company employs the rapid notification and broadcast platform to effectively expand its services, achieving profit growth and enhancing competitiveness.