交通行動服務會員之共享運具使用特性分析──以高雄市MeN Go系統為例

ANALYSIS OF THE CHARACTERISTICS OF MaaS USERS USING SHARED TRANSPORTATION-A CASE STUDY OF MeN Go SYSTEM IN KAOHSIUNG CITY

為了降低民眾對私人運具的依賴，交通行動服務（MaaS）近年來在世界各地逐漸被推廣，然而目前國內外少有研究針對交通行動服務會員使用共享運具之特性及旅運行為等進行分析。本研究以高雄MeN Go系統為例，分析高雄MeN Go會員租用共享電動機車之資料。分析內容包含：共享電動機車使用者特性、影響共享電動機車使用之因素、公共運輸與共享電動機車轉乘熱點及效益、公共運輸與共享電動機車轉乘空間縫隙等。根據此類會員之特性及共享電動機車轉乘分析結果，營運者可對潛在會員族群擬定行銷策略，推銷及宣傳共享電動機車轉乘服務，同時亦可瞭解轉乘熱點為何，及是否有轉乘縫隙過大問題，藉此擬訂改善策略。

Mobility as a Service (MaaS) has recently been promoted to reduce people's reliance on private transportation around the world. However, very few studies analyzed the usage characteristics and travel behavior of MaaS users on shared modes. Using the MeN Go system in Kaohsiung city as a case study, this research analyzes the data of the users who used shared e-scooters. The usage characteristic of MeN Go members on using shared e-scooters are presented in the paper. The results also reveal the spatial hotspots and benefits for the transfer between public transportation (mainly the Kaohsiung Mass Rapid Transit) and the shared e-scooters by using transfer analysis, as well as the distance needed for the transfer at the hotspots. According to the analysis results, the operator can develop marketing strategies focusing on the potential users to promote the transfer service using shared e-scooters. Moreover, it is possible to propose methods to improve the transfer gaps at the hotspots.