以字詞分析取向探討台灣新冠肺炎防疫工作主事者之心理特性

Applying a linguistic approach to examination of the psychological process of Taiwan's primary leaders in the fight against Covid-19

目標：介紹語言分析工具（LIWC）在公衛領域的應用實例，以中央疫情指揮中心與北市府在三級警戒期間的防疫記者會為分析文本，描繪台灣領導防疫工作之指標人物的心理特性。方法：採字詞分析研究取向，從思維特性、動機驅力、認知歷程及時態關聯詞彙，比較陳時中和柯文哲的語言使用特性差異。結果：依據職務有別，陳時中在記者會上的表現更明確篤定，且更關注未來趨勢和因應策略；柯文哲在言談間則有較高的不確定性，且較多是在回應先前發生的事項。在個人風格上，陳時中明顯有較高的分析性思考，較關切如何強化人際社會連結；柯文哲則較傾向以個人經驗來詮釋問題，更多互動性的直覺反應，且更重視既有制度結構的鞏固。結論：本研究為台灣首篇以字詞分析取向探討新冠疫情防疫工作的應用研究，顯示字詞分析可用於反映防疫工作主事者的心理特性，未來可進一步加入民眾端的資料，更深入探討「如何說」對實質溝通成效的預測效果，以期在公衛議題之溝通宣導上，達到更良好的運作成效。

Objectives: We used the Linguistic Inquiry and Word Count (LIWC) program to capture the psychological process of Taiwan's primary leaders in the fight against COVID-19. Methods: We analyzed the word usage of the head of the Central Epidemic Command Center in Taiwan, Chen Shih-Chung, and the mayor of Taipei City, Ko Wen-Je, in daily press conferences during the level 3 epidemic alert in 2021. Results: We found that Chen had greater certainty and confidence and focused more on epidemic projections and response. By contrast, Ko was less certain and focused more on the past. In addition, each leader demonstrated significant differences in thinking style and motivation. Chen exhibited higher-level analytical thinking and was driven by the need for affiliation, whereas Ko exhibited dynamic thinking and was driven by the need for power. Conclusion: Our study indicated that these two major leaders faced the pandemic with different focuses, thinking styles, and motivations. Future studies are encouraged to explore how word usage affects the feeling and behavior of listeners.