布袋港觀光交通旅遊設施重要性與滿意度之調查

Importance-Satisfaction Analysis for Tourism Transportation Travel Facilities in Budai Port(Shu-Keng Hsu)

過往探討臺灣港口觀光交通旅遊設施的文獻中多著重在國際港口，較少研究國內商港（如布袋港），布袋港擁有發展離島船舶運輸與港區觀光發展的優勢，本研究以布袋港利用83份有效旅客問卷，透過重要度滿意度分析法進行分析，研究結果發現布袋港遊客中心之旅遊諮詢服務、聯外交通便利性、無障礙服務設施及醫療服務屬於重要度高但滿意度相對較低的項目，建議港口管理單位、地方與中央單位共同合作，針對到訪旅客的旅遊需求與屬性規劃客製化的行程，並強化人本交通發展（如無障礙動線設施）與機動性的醫護站服務，研究成果可供後續相關單位進行港市合作的策略分析與提升布袋港服務品質與發展當地旅遊產業。

Past studies on Taiwan's transportation travel facilities in port tourism have mostly focused on international ports, yet relatively few of the studies have been conducted on domestic commercial ports (e.g. Budai Port). Nevertheless, such ports, and Budai Port is one of these, have the advantages of being able to develop island shipping and port tourism. Based on 83 effective questionnaires, this paper takes Budai Port as an example to conduct an importance performance analysis (IPA) analysis. The results indicate that the travel advisory service of the Budai Port Visitor Center, convenient outgoing transport links, barrier-free facility services, and medical service are all high importance and low satisfaction indicators. On this basis, the authorities (e.g. port authorities, local government, and central governmen) should collaborate to explore visitors, travel needs and attributes and then organize customized travel schedules. Also, human-oriented transportation development (e.g. accessibility routes facilities for visitors) and dynamic medical service should be further improved. The research results can help the TIPC (Taiwan International Ports Corporation) and relevant authorities strategically analyze and improve the service quality of Budai Port and further develop the local tourism industries.