文化體驗與原住民觀光休憩產業的發展：以新竹縣五峰鄉為例

Cultural Experience and the Development of Aboriginal Tourism and Leisure Industry: A Case Study of Wufeng Township, Hsinchu County

一直以來，觀光休憩產業所呈現的區域性地方經濟效益，是非常巨大的，其快速的發展對於整體經濟能量的累積，也具有相當的影響力。新竹縣五峰鄉是進入雪霸觀霧國家森林園區最重要的門戶，因原始天然林風貌、氣象萬千之日出雲霧景觀，每年吸引近成千上萬的遊客前來賞景，已成為國人重要旅遊據點之一，其中大霸尖山世紀奇峰登山路線與觀霧遊憩區、清泉風景特定區及五峰鄉原住民部落等地，已發展成極具多樣態之觀光休憩區帶。本研究以新竹縣五峰鄉原住民觀光休憩產業為例，透過文化觀光與體驗的角度，探討個案如何以原住民族文化為元素，打造具有特色的地方觀光休憩產業，以滿足人們尋幽探險好奇心與對自然生活的探索。此外，本研究也將分析個案觀光休憩產業發展現況與困境，希冀提出疫情舒緩之後，個案發展文化觀光體驗之相應策略。透過文獻梳理與訪談資料整理，本研究析取文化體驗相關之文化認同、遺產體驗、宗教節慶、美食體驗、文學藝術體驗等面向，探討文化體驗對於觀光休憩產業發展之重要性。文末，以文化體驗應用於觀光休憩產業發展之策略分析，提供相關單位若干建議，並期望未來個案原住民觀光休憩產業能邁向永續經營之目標。

For a long time, the regional and local economic benefits presented by the tourism and leisure industry have been very huge. Moreover, its rapid development has considerable influence on the accumulation of overall economic energy. Wufeng Township, Hsinchu County, is the most important gateway to the Guanwu Forest Recreation Area. Its original natural forests, and the beautiful sunrise and mist landscape attract nearly thousands of tourists every year, and it has become an important tourist attraction. In this area, the climbing routes of Dabajian Mountain, Guanwu Recreation Area, Qingquan Scenic Area, and the aboriginal tribes of Wufeng Township have been connected and developed into a very diverse tourist and recreational axis.This study takes the tourism and leisure industry of the aborigines in Wufeng Township, Hsinchu County as an example. Through the perspective of cultural tourism and experience, discuss how individual cases use indigenous culture as an element to create a distinctive local tourism and recreation industry to satisfy people’s curiosity in seeking serenity and adventure, as well as their yearning for natural life. In addition, this study will also analyze the current situation and difficulties of the tourism and leisure industry development in this case, hoping to propose corresponding strategies for the development of cultural tourism experience in the case after the epidemic has eased.Through literature review and interview data collation, this research analyzes the cultural identity related to cultural experience, heritage experience, religious festivals, food experience, literary and artistic experience, etc., and explores the importance of cultural experience to the development of the tourism and leisure industry. At the end of the article, it analyzes the strategy of applying cultural experience to the development of the tourism and leisure industry, and provides some suggestions from related units. It is hoped that the aboriginal tourism and leisure industry can move towards the goal of sustainable operation in the future.