校園創業可行性之研究──以校園咖啡廳為例

An Study on the Feasibility of Campus Startup -Take Rongyuan Caféas an Example

創業為許多人的夢想，因此創業的人越來越多。現在政府鼓勵學生在校園創業，並提出了許多具體的鼓勵方案，所以許多學生在校園就展開了創業。但學生的天職為讀書求學，因此要如何同時兼顧創業與學業就十分地重要。學校的成員多數是學生，寒暑假不會到校，所以要如何在現實受限的環境中進行學生創業且能達到營利的目的，就是一件十分困難的事。本研究以北部某科技大學學生經營之校園咖啡廳為例，探討校園創業的可行性與成功關鍵因素。本研究係以評估研究法進行，除了針對校園周邊的同業與大學生的飲食進行調查外，並嘗試與在地特色飲食合作經營，以打造咖啡廳的特色亮點。此外在商業模式上， 本研究亦透過校園App 與行動支付的結合，與設計機器人自動送餐系統的創新服務，希望打造出全新的商業營運模式。本研究希望藉由本次的學生創業活動的研究探討，可發掘新的學生創業機會、推廣地方飲食、振興地方經濟，更可以讓從外地來求學的學生有機會更深入地認識在地文化。

"Running a start-up is the dream of many people. There are more and more entrepreneurs hoping to do so nowadays, and many of them are college students. But when running start-up in college, there are many things to take into consideration: the limited target customers and the business hours, for example. This research is conducted at the Rongyuan Café to test whether campus entrepreneurship is feasible or not. A college student diet survey is first conducted, and payment is collected through a technological electronic payment combining innovative services. This promotes local delicacies in cooperation with local food in Banqiao, creating an operational business model. This business model, in addition to grasping the trend of student consumption, can also promote local characteristics so that outside students can have a deeper understanding of the local culture."