從運動觀光與文化創意產業觀點來探討，馬拉松運動參與者的參與動機與幸福感──以台灣米倉田中馬拉松為例

From the Perspective of Sports Tourism and Cultural and Creative Industries to Explore the Marathon Participants' Participation Motivation and Happiness-A Case Study of Taiwan's Rice Heaven-Tianzhong Marathon

這幾年興起的路跑運動，讓戶外運動旅遊，成了國民旅遊的新選擇。而路跑運動正是台灣最大的運動旅遊人口，也成為台灣民眾喜好之休閒運動項目之一。相對各縣市政府單位，透過運動賽會結合觀光資源，已成為促進城市之經濟效益的手段。本研究將藉由台灣米倉田中馬拉松活動參賽者角度觀點，來了解馬拉松路跑活動參與者在參與動機和生活幸福感之相關性。以參加2018台灣米倉田中馬拉松活動參賽者250名為研究對象。研究工具為「休閒參與動機量表」和「幸福感量表」。所得資料以次數分配、描述性統計和皮爾遜積差相關，進行統計分析。本研究結果發現：1.田中米倉馬拉松活動參與者參與動機最高的是「身心釋放」，其次為「健康適能」和「能力成就」；最另其感到幸福的是「自我肯定」和「生活滿意」。2.參與動機與生活幸福感有中高度正相關；其中參與動機中的「新奇體驗」與幸福感整體的相關性最高；幸福感的「自我肯定」與參與動機整體的相關性最高。本研究根據研究發現，提出研究結果的應用與若干建議。

"The road running sports that have emerged in recent years have made outdoor sports tourism a new choice for national tourism. Road running is the largest sports tourist population in Taiwan, and it has also become one of the leisure sports that Taiwan people like. Therefore, various county and city government units have integrated tourism resources through sports games and have become a means to promote the economic benefits of the city. This study will use the perspectives of the participants of Taiwan's Rice Heaven-Tianzhong Marathon to understand the correlation between the participation motivation and the happiness of life of the marathon participants. The subjects were 250 selected from 2018 Taiwan's Rice Heaven-Tianzhong Marathon. The subjects were administered ''participation motivation inventory'' and ''well-being inventory''. The collected data were analyzed by frequency distribution, descriptive statistics, t-test (independent) and Pearson product-moment correlation. The findings were as follows:1. Participants of the marathon have the highest motivation to participate in ''bodily and mental release'', followed by ''healthy fitness'' and ''ability achievement''; the most happy ones are ''self-affirmation'' and ''life satisfaction''. Participation motivation has a medium-high positive correlation with life happiness; among them, the ''novel experience'' in the participation motivation has the highest correlation with the overall happiness; the ''self-affirmation'' of happiness has the highest correlation with the overall participation motivation. Based on the results and findings of this study, some applications and further research suggestions were offered."