台灣民眾對，食品安全資訊來源可信度之相關因素探討

Exploration of Factors Related to Confidence Levels in Food Safety Information Sources in Taiwan

"目的：了解台灣民眾對電視食品安全資訊以及對網路食品安全資訊可信度的相關因素。方法：以次級資料分析，採橫斷性研究方法，利用「2016年臺灣傳播調查計畫-第一期第五次計畫問卷：風險與災害傳播」資料，研究對象共計1,751人。資料分析以：一、相不相信電視食品安全資訊；二、相不相信網路食品安全資訊為依變項。問卷中基本資料性別、年齡、教育程度、資訊分享行為、對政府的效能、個人就醫次數、對食品安全事件的感知、個人價值為自變項。以描述性分析、卡方和t檢定、邏輯斯迴歸得出相關之因素。結果：相信電視食品安全資訊（83.8％）高於相信網路（69.7％）。邏輯斯迴歸分析發現相信電視食品安全資訊與女性、會分享資訊行為族群、相信政府的效能、對食品安全事件的感知和個人價值-利己面，呈顯著關係。相信網路食品安全資訊與女性、18-69歲、教育程度、會分享資訊行為族群、相信政府的效能、個人價值-利己面，呈顯著關係。結論：多種因素對民眾電視和網路食品安全資訊可信度有顯著影響。研究結果可作為台灣規劃食品安全預防和干預策略的基礎。（澄清醫護管理雜誌2022；18（1）：10-21）"

"Purposes:To understand the factors related to Taiwanese people’s confidence levels in TV food safety information and online food safety information.Methods:A total of 1,751 subjects were studied by a secondary data analysis with the crosssectional research method using data from“The 2016 Taiwan Communication Survey (Phase One, Year Five): Risk and Disaster Communication.”The dependent variables of the data analysis were (1) whether they believed in TV food safety information, and (2) whether they believed in online food safety information. The questionnaire’s independent variables included basic data, namely, gender, age, education level, information sharing behavior, the effectiveness of the government, individual’s number of medical care visits, perception of food safety incidents, and personal values. From the descriptive analysis, Chi-square test, t-test, and logistic regression, the related factors were obtained.Results:The confidence in TV food safety information (83.8%) was higher than online food safety information (69.7%). The logistic regression analysis revealed that believing in TV food safety information significantly correlated with females, groups with information-sharing behavior, believing in government effectiveness, perception of food safety incidents, and the self-interest aspect of personal values. Believing in online food safety information significantly correlated with females, the 18-69 age group, education level, groups with information-sharing behavior, believing in government effectiveness, and the self-interest aspect of personal values.Conclusions:Various factors significantly influenced people’s confidence level in TV food safety information and online food safety information. The research results can serve as a basis for planning food safety prevention and intervention strategies in Taiwan. (Cheng Ching Medical Journal 2022; 18(1): 10-21)"