使用AHP以消費者觀點探討共享經濟平台發展的障礙因子及解決之道──以Airbnb為例

Using AHP to Research the Obstacles and Solutions of Sharing Economy Platform from the Perspective of Consumers - A Case Study of Airbnb

本研究使用層級分析法於探討共享經濟平台發展的障礙因子及解決之道，蒐集了過去學者研究之相關文獻，歸納出障礙因子及解決方法之社會層面，企業層面及使用者層面，共18個要素，建立障礙因子及解決方法之階層圖，利用層級分析法透過一般大眾，以層級分析法問卷收集相關意見之後，找出一般大眾所認定對於共享經濟平台發展的障礙因子及解決方法最重要之關鍵因素，以利投資人及企業主重要的決策參考依據。研究結果顯示，障礙因子顯著的前三項關鍵因素分別為，合法性、旅遊警示黃、橙、紅之地區、提供者服務品質。而解決方法最為顯著的三項因素分別為獨特賣點、強調家的溫馨、促使立委修法。

This study uses AHP to discuss the obstacle factors and solutions for the development of the sharing economy platform. It has collected relevant literature from past scholars' research, and summarized the social level, enterprise level and user level of obstacle factors and solutions, a total of 18 elements, establish a class diagram of obstacle factors and solutions, and use the AHP to collect relevant opinions through the general public through the hierarchical analysis questionnaire, find out the obstacle factors and solutions that the general public believes are most important for the development of the sharing economy platform. The key factors are important reference basis for investors and business owners to make important decisions. The results of the study show that the top three key factors with significant obstacle factors are legality, Outbound Travel Alert System yellow, orange, red areas, provider service quality. The three most significant factors for the solution are unique selling point, emphasizing the warmth of the home, prompting legislators to revise the law.