旅館業主對綠色旅館的認知、態度與行為

Hoteliers’Cognition, Attitude, and Behavior on the Green Hotel Concept

環保旅館的概念執行，可達到節省成本、減少資源浪費，並降低旅館業對環境所帶來的衝擊。雖然台灣的旅館管理者普遍對環境責任有一定的瞭解，但實際參與的行為可再被鼓勵。本研究的目的，旨在瞭解目前政府推動相關旅館環保標章規格標準上，是否與業者在認知價值觀、態度與行為上有相互的關聯性。本研究以台灣旅館管理者為抽樣對象，使用郵寄問卷進行調查；共寄發450份問卷，實際收回289份有效問卷。研究結果顯示：1)旅館管理者不同的「人口統計變項」在「環保旅館的認知」及「環保態度」上有顯著差異；2)不同的「旅館屬性」在「環保旅館的認知」及「環保態度」上有顯著差異；3)旅館管理者對環保旅館的認知越高，其環保態度越高；4)旅館管理者對環保旅館的認知越高，其實際行為越積極；5)旅館管理者對環保態度越正向，其實際環保行為越高。

The practices on the concept of green hotel could reduce not only the hotel expenses and the waste of resources, but also reduce the impact to the environment. The hoteliers had the responsibility for the environmental impact; however, they rarely had the willing to be involved with this issue. This study would like to find out how the practitioners participate the governmental regulations on green issues. Furthermore, the research is to investigate the relationship among the hoteliers’cognition, attitude, and behavior toward the green issues. Of the 450 questionnaires sent to the hoteliers, 289 valid responses were returned. The research findings showed: (a) there were significant differences between the ''demographic variables'' & ''green hotels cognition'' and ''demographic variables'' & ''environmentally attitude;'' (b) when hoteliers had more cognitive understandings in green hotels, they reacted with more positive attitudes toward the environmental protection; (c) when hoteliers had more cognitive understandings in green hotels, they reacted with more positive behaviors; (d) when hoteliers had more positive attitudes toward the environmental protection, their actual behaviors would be better to the environment.