學齡前兒童家長對使用互動式多媒體童書學習成效之期望研究

A Study on Parents' Expectations towards Preschoolers' Learning Effectiveness of Interactive Multimedia Children's Books

"童書是兒童學習的重要資源之一，近年來，多媒體童書在市面上十分普遍，兒童接觸多媒體童書的機會來越多，家長也期待這些創新的閱讀方法和工具，能帶給孩子更好的學習機會。本研究採用問卷調查法，針對學齡前兒童家長對互動式多媒體童書學習成效的期望進行調查。 本研究回收有效問卷384份。研究結果顯示，家長對學習態度成效、學科領域成效以及日常應用成效的期望皆高於平均，其中以學習態度的期望最高，日常應用次之，學科領域的期望最低。年齡、教育程度與家中具有互動式多媒體童書的比例，皆會影響家長的期望。此外，家長對兒童學習成效的看法類似，不因地區不同而有所差異。 本研究也對互動式多媒體童書業者提供產品開發、行銷策略以及後續研究提供建議，以期許對互動式多媒體童書的看法更為全面。"

Children's books are one of the important resources for children's learning. In recent years, multimedia children's books are very common in the market, and children have more and more opportunities to access multimedia children's books. Parents also expect these innovative reading methods and tools to bring children better learning opportunities. This study used a questionnaire survey to investigate the expectations of parents of preschool children on the effectiveness of interactive multimedia children's books. This study collected 384 valid questionnaires. The results show that parents have high expectations on the effectiveness of learning attitudes, subject, and daily live applications. Among them, the expectations of learning attitudes are the highest, the daily live applications are second, and the expectations in the learning subject are the lowest. Moreover, the age, education level and the proportion of interactive multimedia children's books at home will affect parents' expectations. Finally, parents have similar views on the effectiveness of children's learning and do not vary from different regions. The study also provides suggestions to interactive multimedia children's book publishers on product development, marketing strategies, and follow-up research, with a view to a more comprehensive view of interactive multimedia children's books.