路跑活動參與者在涉入程度、流暢體驗與休閒效益之研究

The study of the relationship among the involvement degree, the smooth experience and the leisure benefit of the participants in the road running activities

"本研究主要目的在探討路跑活動參與者在涉入程度、流暢體驗與休閒效益之關係，研究採用問卷調查法，於2020年4月6日至4月10日共計5天，以網路問卷收集曾經參與過路跑活動民眾之意見資料，經回收網路問卷共計481份，扣除未曾參與路跑活動之無效填答74份，共得有效填答問卷407份，有效問卷回收率為84.6％。回收資料應用SPSS軟體進行描述性統計分析，AMOS軟體進行結構方程模式考驗，而驗證式因素分析、收斂效度、區別效度、違犯估計及模式配適度指標皆符合結構方程模式檢驗標準，從而驗證各項間關係之研究假設皆成立。研究結果顯示：在樣本社經背景變項中以男性、年齡在「40－49歲」、已婚、每月帄均收入在「60,001元以上」、參與路跑次數在「10場以上」的人最多。各潛在變項間關係為1.路跑活動參與者涉入程度對流暢體驗具有正向影響效果（0.833*），2.路跑活動參與者涉入程度對休閒效益具有正向影響效果（0.621*），3.路跑活動參與者流暢體驗對休閒效益具有正向影響效果（0.263*）。依據研究結果發現提出本研究之各項具體建議如宣傳路跑活動對身心健康促進的益處，鼓勵大眾參與運動，提供相關單位作為推廣政策之擬定及後續路跑活動相關研究參考。"

The main purpose of this study is to explore the relationship between the involvement degree, the smooth experience and the leisure benefit of the participants in the road running activities. The questionnaire method was adopted to collect the opinions of the people who had participated in the road running activities from April 6 to April 10, 2020. Out of 481 online questionnaires collected, 74 invalid questionnaires were deducted, and 407 valid questionnaires were obtained, and the valid questionnaire recovery rate was 84.6%. By using SPSS software, the recovered data is analyzed with descriptive statistics, and by using AMOS software, the model test of structural equation is carried out. The validation factor analysis, convergence validity, differential validity, violation estimation and model matching are all in accordance with the model test standard of structural equation, therefore, proving that all the research hypotheses are valid. The results showed that the social and economic backgrounds of the samples majority are male, “40-49 years old”, married, average monthly income “above 60,001 Yuan”, and “more than 10 times” of participating road running. The relationship between each potential variable is: 1. The involvement degree of participants in road running activities has a positive effect on the smooth experience (0.833*), 2. The involvement degree of participants in road running activities has a positive effect on the leisure benefit (0.621*), and 3. The smooth experience of participants in road running activities has a positive effect on the leisure benefits (0.263*). According to the results of the study, the author puts forward some suggestions Such as publicizing the benefits of road running activities for the promotion of physical and mental health, encouraging the public to participate in sportsand provides them to the relevant units as references for making relevant promoting policy and forming follow-up activities.