以決策實驗室分析法探討智慧公車服務影響因素之研究

Research on the Impact Factors of Smart Bus Service Using DEMATEL Method

台灣之大眾運輸系統建置多年，為達永續發展並朝智慧城市之目標邁進，臺北市政府成立並實施「臺北智慧城市專案辦公室」，期盼能讓民眾習於使用各項智慧化服務和大眾運輸交通工具，以待改善日趨壅塞的交通和空氣汙染。智慧公車服務的優化得有效提升地區智慧公車之普及率及消費者使用率，故本研究係透過智慧公車帶給旅運者的使用感受蒐集28份有效之樣本問卷，探討11項構面間相互影響旅運者搭乘意願之關係，分別為：與智慧站牌距離、碰撞警示、餐飲推薦資訊、清晰公車路線圖、動態電子看板、掌握車輛即時位置、wifi熱點、駕駛行為監控、站牌監控保全、App路線規劃以及景點住宿資訊。以DEMATEL之實證研究發現，與智慧站牌距離、清晰公車路線圖以及景點住宿資訊其三為最首要高關聯性和原因度的關鍵影響性因子，以供政府機關及智慧公車有關單位參酌，並建議可予改善之方向，盼能藉此研究提高民眾搭乘智慧公車的意願及使用者滿意度。

Taiwan’s public transportation system has been built for many years. To achieve sustainable development and move towards the goal of a smart city, the Taipei City Government established and implemented the ''Taipei Smart City Project Office'', hope to let people become accustomed from using various smart services and public transportation. The optimization of smart bus services has effectively increased the penetration rate of smart buses in the region and the utilization rate of consumers. This research collected 28 valid questionnaires and investigated the relationship between 11 aspects that influence the passengers' willingness to take a smart bus: distance to smart stop signs, collision warning, catering recommendation information, clear bus route map, dynamic electronic signage, grasp the real-time location of vehicles, wifi hotspots, driving behavior monitoring, stop sign monitoring and security, App route planning, and attractions and accommodation information. Based on the practical research of DEMATEL, it is found that the distance to smart stop signs, clear bus route maps, and clear accommodation information are three of the most important key factors with high relevance and cause to let people willing to take a smart bus. Suggest possible and improvement directions, and hope to use this research to improve people's willingness to take smart buses and user satisfaction.