中醫就醫人口成長關鍵因素之研究

A Study on the Key Success Factor for the Growth of Population in Traditional Chinese Medical Industry

前言：本研究之目的為探討現階段民眾使用中醫或不使用中醫的決策因素，以及分析如何提高民眾認識中醫及使用中醫的意願。方法：研究首先收集相關之研究文獻、學術論著、產業概況等資料，並試著從成本交換理論的觀點切入，分析民眾就醫時的效益成本與行為模式，進行初步問卷調查，整理出民眾就診中醫的成本分析。根據結果進一步修正做量化問卷研究，經由立意抽樣的問卷填寫，共收集459份，再進行驗證與分析。結果：457份有效問卷中，有看過中醫者380人（82.8%）、有看過但不想再看者12人（2.61%），沒有看過中醫67人（14.6%）。選擇就診中醫的原因主要是有助調理身體（27.02%）與中藥副作用小（26.76%）。選擇診所的主要考量是親友介紹（53.9%）與醫院或連鎖知名度高（14.3%）。曾經去過中醫診所，但不再去的原因主要為沒有效（28.02%）與醫師看病潦草（16.76%）。由本研究成本分析結果，我們可看到，民眾就醫因素雖然多項，但看不看中醫的決策因素，則集中指向中醫的「有效性」。結論：中醫的訴求是治病需要調理，日常要養生，就是治病、調理、養生三方面來照護健康。現階段，除了認同日常養生，民眾對中醫的需求，是調理為主，治病為輔的認知。主要是對中醫有效性認知不足，導致利用率的停滯。

Introduction: The purpose of this research is investigate the key deciding factors on the public usage of Traditional Chinese Medicine(TCM) and analysis on raising public awareness of Traditional Chinese Medicine and willingness to use Chinese Medicine for medical needs. Methods: The study began by collecting data from research literatures, scientific publications, and industry profiles. Cost-benefits and behavior patterns of the public usage of Traditional Chinese Medicine were then analyzed from the perspective of cost exchange theory. An initial questionnaire was used for the cost analysis of Traditional Chinese Medicine usage, and a further quantitative survey was revised and performed from results of the initial survey. The study expects to collect 459 questionnaires of purposive sampling for validation and analysis. Results: The results of the cost analysis showed that although there are multiple factors influencing the willingness of seeking TCM medical attention, the key deciding factor seemed to concentrate on the“effectiveness”of Traditional Chinese Medicine. Conclusion: The key concepts of disease treatment in Traditional Chinese Medicine are to condition the body and maintain good health during daily living; healthcare is achieved through disease treatment, conditioning, and health maintenance. For the general public, the current awareness on the Traditional Chinese Medicine focuses on daily health maintenance and conditioning of the body, with disease treatment as secondary consideration. The lack of awareness of the effectiveness of TCM resulted in the stagnation of the utilization rate.