臺灣城隍信仰與文創產業結合之研究

Research on the Integration of Cheng Huang Belief in Taiwan and the Cultural and Creative Industry

本研究旨在探討臺灣城隍信仰與文創產業結合之可能性，以及該結合對文創產業的影響。臺灣城隍信仰是一種深受廣大民眾歡迎的宗教信仰，其所帶來的福祉不僅僅是宗教的，而且還包括文化、社會、經濟等方面的福祉。為了評估該結合對文創產業的影響，本研究將通過分析文獻、深度訪談來探討該議題。研究結果表明，臺灣城隍信仰與文創產業的結合存在一定的可能性，可以通過多種方式為文創產業帶來正面的影響，例如激發文化活動的興起，促進消費者的參與，提高文化產品的供求量，提升文化產品的品牌形象，以及促進文創產業的發展。本研究的結論將有助於政府政策制定者和文創行業的發展者更好地探索臺灣城隍信仰與文創產業的結合可能性，並有助於促進臺灣的文創產業發展。

This study aims to explore the possibility of integrating the belief of Taiwan's Cheng Huang with the cultural and creative industry, and its impact on the industry. The belief of Taiwan's Cheng Huang is a religious belief that is widely welcomed by the public, and its blessing not only involves religion, but also culture, society and economy. In order to evaluate the influence of this integration on the cultural and creative industry, this study will explore the issue through analyzing literature and conducting in-depth interviews. The results of the study show that there is certain possibility for Taiwan's Cheng Huang belief to be integrated with the cultural and creative industry, which can bring positive impacts to the industry in various ways, such as stimulating the rise of cultural activities, encouraging consumer participation, increasing the supply and demand of cultural products, enhancing the brand image of cultural products, and promoting the development of the cultural and creative industry. The conclusion of this study will be beneficial for government policy makers and developers of the cultural and creative industry to better explore the possibility of integrating the belief of Taiwan’s Cheng Huang with the cultural and creative industry, and help promote the development of Taiwan's cultural and creative industry.