創新能力與被投資國家競爭力對營運績效之影響──重要客戶密集度的中介角色

The Impact of Innovation Capability and National Competitiveness of Investee Countries on Operating Performance: The M ediating R ole of Important Customer Concentration

本研究以2009年至2015年台灣上市上櫃電子業為研究對象，探討創新能力與被投資國家競爭力與公司重要客戶密集度的關聯性，以及重要客戶密集度是否會間接影響公司營運績效。本研究運用結構方程模式，實證結果發現：(1)公司創新能力較高時會提高重要客戶密集度，而被投資國家競爭力與重要客戶密集度存在負向關聯性。(2)公司重要客戶密集度越高時，對營運績效會有負向影響。(3)公司創新能力越高，則重要客戶密集度也越高，進而對公司營運績效有負向影響。(4)公司的被投資國家競爭力越高時，則重要客戶密集度越低，公司的營運績效則越高。(5)重要客戶密集度對於營運績效的負面影響至少延續兩年以上。(6)重要客戶為關係人是造成重要客戶密集度對於營運績效負面影響的主要原因。研究結果對於學術界與實務界具有重要的增額貢獻與管理意涵。

Using the data from Taiwan’s publicly listed electronics companies from 2009 to 2015, this paper examines how the innovation capability and national competitiveness of investee countries influence important customer concentration and indirectly influence operating performance. This paper applies Structural Equation Modeling (SEM) and the main findings are as follows: (1)Companies with higher innovation capability are positive correlated with important customer concentration, while the companies with higher competitiveness are negative correlated with important customer concentration. (2)The higher the company’s important customer concentration, the lower the operating performance.(3)The higher the company’s innovation capability, the higher the important customer concentration, which in turn has a negative impact on the company’s operating performance. (4)The higher the competitiveness of the company’s investee country, the lower the important customer concentration and the higher the company’s operating performance. (5)The negative impact of important customer concentration on operational performance lasts for at least two years. (6)Important customers as related parties are the main reason for the negative impact of important customer concentration on operational performance. These results have important incremental contributions and management implications for academia and practice.