匹克球參與者行為意向之研究--以計畫行為理論探討

Using Theory of Planned Behavior to Investigate Pickleball Players’Behavioral Intention

本研究目的旨在以計畫行為理論探討匹克球參與者行為意向。以中部社區民眾匹克球參與者為研究對象，以研究者改編之「以計畫行為理論探討匹克球參與行為意向之研究問卷」作為研究工具，採立意抽樣方式進行問卷施測，發放問卷共計350份，回收339份，問卷回收率為96.8％；其中321份為有效問卷，有效問卷回收率為94.7％。所得資料經敘述性統計分析、獨立樣本t檢定、單因子變異數分析及結構方程模式進行分資料處理與分析。研究結果發現：態度對行為傾向無顯著影響；主觀規範對行為傾向具顯著影響；行為控制知覺對行為傾向具顯著影響；本研究提出實務及學術應用之相關建議。

This study used the theory of planned behavior (TPB) to investigate the behavioral intention (BI) of pickleball players. Pickleball players in a community in central Taiwan were purposively sampled for questionnaire survey using the self-developed“Questionnaire of Using Theory of Planned Behavior to Investigate Pickleball Players’Behavior Intention.”A total of 350 questionnaires were distributed and 339 were returned, achieving a response rate of 96.8%. Among the questionnaires returned, 321 questionnaires were valid, yielding a valid response rate of 94.7%. The obtained data were analyzed using descriptive statistics, independent-sample t test, analysis of variance, and structural equation modeling. The results showed that attitude had no significant influence on BI, subjective norm exerted significant influence on BI, and perceived behavioral control had significant influence on BI. Accordingly, this study proposed recommendations for practical and academic applications.