環境壓力源對爵士音樂節到訪者之旅遊意圖影響

The Effects of Environmental Stressors on Tourism Intention among Visitors Attending a Jazz Music Festival

本研究旨在建構參與臺中市2018年「爵士音樂節」到訪者的環境壓力源、地方依附、情感狀態、及旅遊意圖的關係模型。本研究共蒐集到606份有效問卷，經結構方程模型與路徑分析驗證此一模型的適配程度。研究結果顯示：地方依附、正向情感及負向情感中介到訪者的環境壓力源與旅遊意圖的關係。節慶策劃者與旅遊管理者城市規劃者或許可從改善與維持節慶的物理環境與社會環境著手，進一步增加到訪者的重遊意願或推薦他人的意圖。

This study constructs a conceptual model of environmental stressors, affective status, place attachment, and tourism intention among visitors who attended the Taichung City Jazz Festival in 2018. A total of 606 tourists completed questionnaires. The study validated the goodness of fit index of the model by conducting structural equation modeling and path analysis. The results indicate that place attachment and positive emotions mediate the negative effects of environmental stressors on tourism intentions. Festival planners and destination marketers can maintain and improve the physical and social environment of festivals to increase tourists' intentions to revisit a festival or recommend it to others.