建立品牌計程車評鑑制度之研究

A Study on Establishing An Evaluation Mechanism for Brand Taxis

近年來，政府持續地辦理建立品牌計程車之工作及提昇計程車之服務水準。但由於目前尚沒有完整的評鑑制度，無法提供民眾充分的資訊可以選擇合過的品牌計程車。為了要提昇乘客搭乘品牌計程車之信心，有必要建立完整之品牌計程車評鑑制度，以提供適當的資訊給社會大眾。本研究即在於探討評鑑品牌計程車之意義與目的，並剖析國內已進行之計程車評鑑經驗，進而研擬建立評鑑制度所須考慮事頃，執行方式，及評鑑工作之進行程序等，希望能提供主管部門建立可行的評鑑制度之參考。

In order to improve the image of taxi and service quality, government has engaged in the brand of taxi service for recent years. Meanwhile, there is no formal evaluation mechanism for the service quality of brand taxis. Taxis consumers have no sufficient information to choose brand taxis. It is necessary to establish an evaluation mechanism for brand taxis and provide adequate information for consumers. This study discusses the meanings and targets .of the evaluation mechanism for brand taxis, reviews and analyzes the implementation experiences in Taiwan, describes the considerations and contents of the evaluation system, and constructs the implementation procedure. The results of this research could be served as the reference on establishing a better and formal evaluation mechanism for brand taxis.