雙鑽石模型導入地方創生之探討：慢城鳳林個案

Applying the Double Diamond Model into Regional Revitalization: Cittaslow Fonglin

2014年，鳳林鎮為臺灣第一個獲得國際認證的慢城城市，鳳林鎮多年來，面臨人口外移、老年化、農村經濟衰退問題，在地方創生政策計畫未全面開展之前，鳳林鎮即已開始推動地方振興工作。過往，鳳林鎮地方振興工作，並未運用設計思考的雙鑽石模型，但亦經歷問題探索、定義、發展到實行等階段，本研究目的，運用服務設計雙鑽石流程架構，從個案經驗梳理地方創生推動之探索、定義、創造、執行階段等要項，反思從尋找問題、定義問題到解決方案提出等流程的要素，以供未來鳳林鎮或其他地方創生推動的知識運用。研究結果提出：探索階段應著重「人文連動經濟」，定義階段關注「價值創造機會」，發展階段推進「協同創新設計」，實行階段促成「共好回饋網絡」等要項。

In 2014, Fonglin became the first identified Cittaslow town in Taiwan recognized by Cittaslow International. Over the years, Fonglin has faced the problems of emigration, aging and rural economic decline. Before the regional revitalization plan was launched, Fonglin has begun to promote the revitalization of local affairs. This study explores the case of Fonglin in the Digital Opportunity Center (DOC) program of Donghwa University. This study aims to use the Double Diamond model to explore the elements of discover, define, develop, and deliver driven by reginal revitalization. The results show that: humanities-driven economy, value supports the opportunity created, co-design innovation, and win-win returns can be applied in the Double Diamond model to promote reginal revitalization at different stages.