英文摘要 |
In order to analyze whether a M&A will be harmful to market competition, it is usually necessary for the anti-monopoly enforcement agency to define the relevant market. Market definition is helpful to identifing the relevant product and geographical markets, to knowing the competitors and their respective market share and the market concentration, and to evaluating the barriers to entry and the potential competition. Therefore, market definition is not only the first step, but also the key step in the M&A competition investigation, and it provides a wise and systematical analytical tool in the process of collecting and evaluating all of evidence. As the basic reference in the M&A analysis, market definition does not eliminate various economics methods, such as the UPP test and merger simulations. But no matter how important these economic approaches are, their application is only helpful in getting supplementary information and evidence in the M&A competition investigation, rather than replacing the market definition. |