社會衝突性議題之黨政形象建構分析－－以「人民日報」之「三農」常規報導為例

Image Representation in the Coverage of Social Conflict Issues: A Content Analysis of the Three-Rural Issues in the People's Daily, 2001-2005

社會衝突已成為當今中國大陸社會生活的正常組成部分，考察此類議題之新聞報導當可揭示大陸媒體處理塑造黨政形象與多元化表達間之矛盾。本研究以新聞框架分析為理論基礎，針對《人民日報》2001－2005年的「三農」議題新聞進行內容分析。研究發現，新聞消息來源高度集中於黨政機構及人員而農民聲音常被遮掩，黨政機構及人員多被描述為農民利益的絕對代表者、救世主、領導人形象，《人民日報》也常藉由過濾未能解決的問題方式建構黨政形象。這個範例顯示，由黨報構成的大陸主流媒體亟需走出過度意識型態化的樊籬，關注傳媒作為社會體制性利益表達管道的公平近用問題。

Social conflicts have become frequent and regular occurances in contemporary China. By examining how these issues are covered, this research explores how the mainstream media cope with the dilemma of the Chinese Communist Party (CCP) /Government image representation and pluralist opinion expression in a unitary-ideology society. Based on a news framing approach, this research conducted an exhaustive content analysis of the Three-Rural issues coverage in the 2001-2005 People's Daily. Findings suggest that news sources are highly dominated by the CCP/Government, and the CCP/Government has been depicted as the saviors of farmers. We also found that the CCP/Government image is shaped through revealing the Three-Rural Issues, which are mostly settled ones. This study implies that in contemporary mainland China, mainstream media, which mainly consist of party medium organs, should try to avoid the state of being over-ideological and pave the way to equal expression.