英文摘要 |
The study aims to understand how the residents in Kaohsiung city and county perceive and evaluate Taiwan's television performance and reform. The third-person effect as well as other possible influential factors are also taken into account and empirically examined in a telephone survey. According to the statistical results of a path analysis, residents with a higher education, media efficacy, and regulatory views tend to support television reform. Contrary to the hypothesis of the third-person effect, the study argues that the less negative impacts on both themselves and others are presumed by those respondents, the more likely that they will support television reform. A new social movement model has been tested and suggested as a better approach to comprehend television reform in southern Taiwan. |