媒介使用與政治資本

Media Use and Political Capital

本研究主要目的在於建立「政治資本」概念的可能測量指標，並探討媒介使用與其間的關係。研究結果顯示，「政治資本」概念約可分為政治網絡、政治興趣、政治知識、政治信任與政治參與等五個面向。本研究也發現，電視、報紙與網路之使用時間對「政治資本」的預測力有限，媒介使用內容則對政治資本有較高預測力。閱讀報紙新聞可以顯著預測政治網絡、意見表達、選舉參與、政治知識與政治興趣，但無法預測政治信任。觀看電視政治新聞可以顯著預測選舉參與、政治知識與政治興趣，但無法預測政治網絡、意見表達與政治信任。使用網路政治新聞能預測意見表達、政治知識與政治興趣，但對政治資本的其他三個面向則無顯著預測力。整體而言，「媒介使用內容」變項對政治資本的預測力遠超過「媒介使用時間」。另就累積政治資本而言，傳統媒介的功用超過網路。

This study explores the concept of political capital and its relationship with various forms of media use. The results show that political capital is a complex concept that includes five basic dimensions: political networking, political interests, political knowledge, political trust, and political participation. The results of the study also show that time spent on watching TV, reading the newspaper, and surfing the Internet are quite limited in predicting political capital, while the extent of exposure to newspaper political news is a significant predictor for political networking, opinion expression, campaign participation, political knowledge, and political interest. The preceding does not include cultivating political trust. The extent of exposure to TV political news significantly predicts campaign participation, political knowledge, and political interest. Exposure to political news on the Internet can predict opinion expression, political knowledge, and political interests.Overall, this study shows that political content exposure is a better predictor for political capital than overall time spent on viewing media. In addition, the results indicate that tradition media work better than new media in accumulating political capital.