電視談話性節目研究－－來賓、議題結構及閱聽人特質分析

A Study of Television Political Talk Shows: Issue Selections, Guest Structures and Audience Characteristics

本研究以電視談話性節目之內容分析、製作人訪談與閱聽眾電話問卷調查等研究法，分析2002年北高市長選舉前後此類節目之議題與來賓資料。結果發現：立委與記者是談話性節目的主力；且節目中偏好討論選舉與政黨議題，忽略政府效能與內政等政策議題。此外，政治知識較低、政治興趣高、親民黨認同者及男性較常叩應；政治知識較高、政治興趣高、常與人討論政治、對總統施政不滿意、認同親民黨與年長者較常收視談話性節目。本研究最後針對研究結果進行分析討論，並對未來研究提出具體的可行方向與建議。

This study aims to analyze the issue selections, guest structures, and audience characteristics of all nightly television talk shows three months before and after the 2002 Taipei and Kaohsiung mayoral elections. Both a content analysis and a telephone survey are used in the study, with the former being supplemented by informal personal interviews with program producers. The results show that legislators and journalists comprise the major sources of the talk show guests. Election-related topics are discussed most frequently, followed by party-related topics. Issues related to government efficiency and domestic policy, however, are the least frequently discussed. Furthermore, those who most often call into the programs tend to be men identified with the People-First Party (PFP) with stronger political interests, but a lower level of political knowledge. Those who regularly watch the talk shows, on the other hand, tend to be older PFP-identifying people with stronger interests and higher levels of political knowledge. They also are apt to discuss politics more and be less satisfied with the President's performance. The study ends with a discussion of the implications and future research directions of the findings.