大學生電視劇審美體驗試析

College Students' Aesthetics Experience on TV Program Watching

本研究檢驗電視劇訊息與觀眾觀賞心理互動的因素，從審美理論探討接收電視劇訊息之心理反應，分析大學生看電視劇的審美體驗。本文依據審美心理流程，解析電視劇訊息被接收的心理因素，並報告電視劇觀賞體驗中直覺到的感覺、知覺、想像、聯想以及情感涉入的數量。大學生觀看電視劇與看電影、看舞台劇時的注意程度、視聽機制、情感涉入並不相同，解讀電視劇文本的心理反應相當歧異。研究發現，受試大學生在電視劇審美因素與電視劇意義之詮釋殊有不同，觀賞經驗中以情感涉入最直接與審美喜好相關。而受試大學生對電視劇的感覺、聯想與想像的內容顯示，觀眾在看不同電視劇節目時有不同心理反應：喚起較多知覺的電視劇可能較易引發情感反應，也易吸引較多審美體驗。但對電視劇產生否定性直覺（如不喜歡）的數量與理性思維（如對編劇手法生氣）數量較多時，則對電視劇審美體驗過程的肯定態度較小。

Starting from perceptual factors, this study examines viewers' aesthetic psychology while watching television drama programs. The mental reactions to drama programs are then analyzed to show how audiences decode messages differently to create individual meanings. Television viewers normally experience different viewing conditions and environments than those in films and stage plays. There are different aesthetic expectations in television watching. Thirty-seven college and university students report in this research that while not much intellectual or aesthetic senses can be collected from the stories, not much appreciation is neither expressed toward the stories. The students prefer plots with suspense and feel more satisfied with stories which can retrieve imagination and association.