全球傳播集團併購的新趨勢及其對台灣電視媒體之意義

The New Trends of the Global Media Mergers and The Impacts on Taiwan's TV

本論文主要從當今全球掀起的併購風潮，探討傳播集團併購案的新趨勢，以及其對台灣電視媒體的意義。本論文主要包括三大部分。第一部分回顧有關資本主義下企業併購的現有文獻。第二部分分析當今傳播大集團併購的跨國性及國際性；傳播科技的發展與整合對傳播環境的影響；傳播媒體所有權的集中以及集團對資訊的控制；以及歐美集團的擴展市場能力仍優於亞太地區的傳播集團等併購新趨勢。本論文的第三部分探討傳播大集團併購對台灣電視媒體的意義包括：對傳播科技的影響；市場獨佔和開放問題；對台灣電視節目來源的影響；私有化幫助跨國併購的發展；以及併購後的綜效仍未釐清等問題。本論文結論：傳播大集團併購效果仍待評估中，但是很確定的是資訊經濟的時代已經來臨，台灣如何確保或增進其經濟能力，其傳播資訊的發展是不容忽視的。

Mainly, this paper discusses the new trends of the global media mergers and the possible impacts on Taiwan's TV industry. This paper includes three parts. The first part reviews the existing literature regarding mergers. It is found that mergers are no stranger to the capitalists. The new trends include: media giants merge internationally; communication technology develops and integrates; ownership has been centralized and controlled; and the US and the European madia giants' capacity of expansion is much better than the Asians'. The possible impacts on Taiwan's TV industry are: the impacts on technology; the issue of monopoly and free competition; the increased sources of media products; the relation of privatization to the firms going global; and the unclear synergy of media mergers. This paper concludes that the development of information economy will be Taiwan's major challenge in the future.