有線電視產業升級與法規政策之研究

Upgrading Cable TV Industry and It's relation with regulations and government policies

台灣的有線電視過去一直以非法的第四台型態存在，在這20多年非法經營的時代裡，有線電視一直是以小本經營，有什麼賺什麼方式來運作，因此有線電視的經營充滿了草莽色彩。自82年底有線電視法通過後，有線電視由非法進入合法，雖然政府已將其納入合法體制內，然而有線電視產業仍無法跳脫過去草莽經營之色彩。因此，如欲建全有線電視之發展，以配合亞太媒體中心之建立，首要之務乃是促進有線電視產業升級。本研究之目的有二，一為評估有線電視產業之現況，以了解有線電視升級之瓶頸，二是建議法規政策之設立或修改，以剷除有線電視產業升級之瓶頸，本研究最終之目的，乃是藉法規政策之設立與修改來促進有線電視產業之升級。本研究之主要研究方法有三：(1)全省有線電視之訪查：全省共訪問了有線電視系統119家，訪查之目的乃是了解有線電視之經營現況，以了解目前台灣有線電視產業之結構，(2)報章雜誌資料之收集：收集報章雜誌之資料並分析之，以求對此產業之現況有全面之了解，(3)法規政策之檢閱：收集所有相關之法規政策，分析有線電視產業升級之瓶頸與法規政策之關係，進而建議法規政策之修改與設立，以促進有線電視產業之升級。

Though cable TV has been existing in Taiwan for more than 20 years, it did not gain a legal status until recently. Before it was legalized, cable TV in Taiwan was operated as a small business without any modern management approaches. The legalization of cable TV industry does not bring very much improvement on its operation. It is still far from a well-established industry. The main purpose of this study was to examine the current situation of the industry in order to know what can be done in the regulations and the government's policies to upgrade this industry. Three research methods were employed to achieve this goal: (1) a survey on cable TV operators--- a personal survey was conducted to all cable TV operators in Taiwan, valid data were collected from 119 cable TV operators, (2) secondary data analysis--- information related to cable TV were gathered from newspapers and magazines, and then were analyzed to confirm or complement the findings of the personal survey, (3) an examination on laws and regulations--- this study reviewed related regulations, communication laws, as well as government's policies to discover what were the barriers which prevented cable TV industry from developing. The findings of the study were discussed in the paper.