1973至1979年「中華民國工業設計及包裝中心」的成立始末及其推廣活動成果之研究

The Investigation on Establishment and Achievements of the “China Industrial Design & Packaging Center” from 1973 to 1979

本研究以文獻與訪談調查，探討1973－1979年「中華民國工業設計及包裝中心」（China Industrial Design & Packaging Center，簡稱CIDPC）的成立緣由、組織沿革及其推廣活動成果與影響性。本研究透過「工業設計與包裝」季刊，以及袁國泉先生提供的文獻資料，並透過10位當時活動推廣相關人物的訪談結果，釐清1970年代CIDPC為台灣推廣設計活動的史實。本研究結果發現，1963－1967年中國生產力及貿易中心產品改善組執行工業設計訓練班等，開啟台灣設計啟蒙活動。事後檢討推廣設計政策的侷限，掀起籌組獨立機構的轉型議題。經過多年籌畫，1973年3月16日CIDPC正式成立法人機構，設有六個組兩個會。1973－1979年CIDPC營運六年期間，重要的設計活動推廣成果：（1）舉辦技術講習會，宣導設計重要性；（2）爭取廠商設計輔導，賺取營運經費；（3）舉行設計競賽，推薦廠商參賽，提高設計價值；（4）聘請外國專家指導，為產業注入設計新知；（5）舉辦「大專院校工商業設計作品聯合展覽會」，促進產官學設計交流；（6）出版雜誌與專輯，建立設計知識庫。1979年3月CIDPC遭到裁撤，由外貿協會產品設計處取代其推廣工作。本研究釐清CIDPC承先啟後的營運歷程，延續了1960年代台灣設計啟蒙運動，為1980年代至今的外貿協會與台創中心的廠商設計輔導、優良產品設計選拔、新一代設計展等活動立下良好的模式，影響相當深遠。

This study uses literature and interviews to explore the reasons for the establishment of the China Industrial Design and Packaging Center (CIDPC) from 1973 to 1979, the evolution of the organization and the results and impact of its promotional activities. Through the quarterly ’’Industrial Design and Packaging’’ and the literature provided by Mr. Yuan Guoquan, this study collected the interview results of ten respondents, in order to clarify the historical facts of CIDPC activities in Taiwan in the 1970s. The results of this study show that the CPTC’s Product Improvement Group from 1963 to 1967 carried out industrial design training courses to initiate the design enlightenment activities in Taiwan. Most of the implementers reviewed the need to transform into an independent body. After many years of planning, on March 16, 1973 CIDPC officially established a legal entity with six groups and two ministries. During the six years of the CIDPC’s operation, there were 6 significant design activity promoted results: (1) conducting technical workshops to promote the importance of design; (2) striving for vendor design coaching and earning operating expenses; (3) holding a design competition to recommend manufacturers’ participation and improve design value; 4) recommending foreign experts to transfer new knowledge into design industry; (5) organizing a ’’Joint Exhibition of Industrial and Commercial Design Works in Colleges and Universities’’; (6) publishing magazines and albums to build up a knowledge base of design. In March 1979, the CIDPC was abolished and its promotion work was replaced by the Product Design Office of the Taiwan External Trade Development Council (TAITRA). This study clarifies the operational history of the CIDPC and its contribution to Taiwan design enlightenment in the 1960s. It established good model and far-reaching implications for TAITRA and the Taiwan Design Center’s vendor design advising, the Golden Pin Design Award and the Young Design Exhibition (YODEX) from the 1980s to the present day.