特色街區導覽系統之使用者情緒與沉浸經驗研究

The Correlation between Personal Emotion and Immersion Experience in the Guiding System for A Cultural District

隨著科技的發展，地方文化的歷史可透過互動虛擬環境的意象呈現，連結使用者的想像與記憶，幫助了解地方的歷史背景。然而，在人機互動體驗中，較多相關研究強調物件在沉浸中的影響，卻較少探討使用者的情緒感受，因此個人情感因素與沉浸經驗之關係值得進一步探究。本研究透過所建置特色街區之在地文化互動導覽系統，探討當地居民與觀光族群於體驗前後的個人情感差異，與沉浸經驗的關聯性。本研究於彰化市特色街區小西街巷內以實驗法觀察觀光族群與當地居民共計55位，藉由「情緒量表」及「體驗活動後的沉浸經驗量表」分別調查使用者的個人情感及沉浸經驗，再以線性結構方程模式（PLS）分析其關係，並結合腦波儀探討使用者體驗時之狀態。研究結果發現兩族群在體驗互動導覽系統後，皆呈現良好的正面情緒，顯示本系統可激發個人情感，並促使人機互動有好的連結。正面情緒是獲得沉浸經驗的關鍵因素，當正面情緒較高時沉浸經驗也隨之提高，當使用者腦波的beta波如果處於low beta波，其沉浸經驗相對也會較高。

Technological development has made the presentation of local cultures available in virtual environments, connecting users’ imaginations and memories in order to help them understand the historical background. With regards to human-computer interactions, immersion experiences are created by personal emotions. Therefore, how personal emotions affect the immersion experience of interactive guiding systems is a topic requiring further research. This study used a guiding system to investigate the correlation between the personal emotion and the immersion experience of local residents and tourists. 55 participants were examined using an emotional scale and immersion questionnaire in the Xi-Shi culture district of Changhua City in Taiwan. Partial least square was then used to conduct path coefficient analysis on the immersion experience. Electroencephalography was also used to further examine user experiences. The results showed that positive emotions had a positive influence on immersion experiences, indicating that the system can excite personal emotion and create positive human-computer interaction. Positive emotions are the key factor for immersion experiences. When participants produced low beta brainwaves, their immersion experiences were stronger.