飲料業服務品質的模糊綜合評價法

"Fuzzy Comprehensive Evaluation of Beverage Industry

在日益複雜的決策過程中，利用模糊綜合評價將定性分析與定量分析結合起來對許多綜合問題進行有效的評價，在服務產業、環境工程等領域均有廣泛的應用。此法克服傳統主觀方法的不足，處理所有不確定的問題，並利用此法進行觀光產業中之飲料產業服務品質指標的評估信息處理。最後，以實例驗證這套演算法是有效的、妥當的、可行的，顯示出這套處理複雜問題的程序是非常方便容易。

Fuzzy comprehensive evaluation(FCE) is an effective method to evaluate many comprehensive problems and is widely used in catering hygiene, food and beverage service quality, coffee service quality, tourism and leisure, environmental engineering and so on. The proposed approach overcomes the deficiency of traditional methods, deal with the problems which mixed all kinds of uncertainly, while FCE is introduced to process the information relevant to beverage service quality evaluation. The algorithm is very convenient and easily applicable in practice. Finally, the validity and feasibility of the proposed approach is verified with a case.